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Content and Audience: Finding What Resonates

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July 30th, 2010 by Charles Smith

Did your most recent post resonate with your Twitter followers? How about your Facebook friends?

Perhaps your Twitter followers loved your most recent piece of brilliant writing. But your Facebook friends saw the headline and just shrugged. Or vice versa. …

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Content Marketing by the Numbers (infographic)

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July 29th, 2010 by Bill Flitter

As marketers have begun to embrace the social web as their greatest ally, many are using content as the vehicle to carry their brand message. The rise of content marketing can be told through the numbers.

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A 3-month Plan for Adding Social to your Marketing Mix

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July 29th, 2010 by Bill Flitter

Social media is now the norm. Everywhere we turn, a high-ranking businessperson, blog, or magazine is pressuring us to replace traditional, “outdated” marketing methods with cutting-edge social media techniques. And without question, there is a lot to be said for social media’s brief yet transformative history. But if you’re like most marketers, you likely use some combination of search, display, and email marketing. These mediums have fueled your business with sales and leads for years. Is it not a bit hasty to suggest that we all ditch these proven mechanisms in favor of Facebook pages and Twitter feeds?

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How to Build A Social Graph The Smart Way

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July 27th, 2010 by Bill Flitter

If you’re like most individuals or businesses, building a social graph for your brand might seem like a very inexact science. The advice commonly offered tends to be vague, such as “send out a lot of tweets” or “publish lots …

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How Modern Marketers are Making Friends Before Making Customers

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July 20th, 2010 by Bill Flitter

The classic marketing approach has always been a sort of “go for the jugular” strategy in which companies broadcast a sales message in some public forum and hope that out of the many people who see it, some of them …

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Content Curation Tip: dlvr.it + Google Reader Shared Items

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July 19th, 2010 by Charles Smith

This is the second in a series of blog posts explaining how content curators can use dlvr.it to power and simplify their curation efforts. Previous post in the series: The Golden Age of Content Curation

We’ve heard countless users ask …

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Social Media Time Travel: Schedule Posts For Future Delivery!

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July 16th, 2010 by Charles Smith

dlvr.it is pleased to bring you scheduled posting! You can create and schedule updates for your social networks now, and we’ll post them in the future! It’s like time travel – but without the exotic vehicles, wild-eyed scientists and supersonic …