Today we’re pleased to announce a new service: dlvr.it Social Demographics. Our Social Demographics service provides critical insight into the demographic make up of your social audiences.
dlvr.it’s social demographics service tells you a rich story about your loyal users, and helps you understand who is reading your content. For each of your social networks, dlvr.it provides a demographic profile of your audience, including percentage composition by Gender, Age, Income, Education, Ethnicity and Children in Household. We also compare your audience composition to the internet average – and deliver a clear picture of how your audience stacks up to the internet at-large.
This new service delivers actionable data for media sellers, marketers and agencies.
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Media Sellers: Guides social publishing efforts and provides comprehensive understanding to better represent your properties to advertisers.
Marketers: Gain valuable insight into the audience segments most engaged with your brand and offers and their impact on the conversion funnel.
Agencies: Make more effective media planning decisions and improve media efficiency to attract look-a-like audiences.
As part of our pilot program, we’re making social demographics available to a limited number of large and medium-sized Web publishers and Media Agencies, including Reuters, WebMd and Brafton.
We look forward to growing this service and making it more widely available. If you’re interested in dlvr.it’s social demographics, we’d love to hear from you — please fill out the form below, or contact demographics@dlvr.it and provide us with the email associated with your dlvr.it account.
If you don’t already have a dlvr.it account, you can get one here.
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