About Debra Garber

Colleagues call me Debra. Family and friends from long ago call me Debbie. More recent friends call me Deb. While driving on kids fieldtrips, I am referred to as Mrs. Garber. My personal favorite though, is Mom. I am a happy combination of all five. I head up finance and operations at dlvr.it. I try to provide a “folksy” spin to the dlvr.it blog, a blending of my five egos. I play a decent game of tennis; enjoy traveling, DIY projects, living in the wine country, family and friends. I am always looking for good shopping tips. Feel free to reach out to me if you have any to share or just want to know more about what we do at dlvr.it.

Best practices for mobile content distribution campaigns

April 25, 2013 By Debra Garber 1 Comment

James_Citron Content Marketing Strategies Conference May 7-10 2013

Guest speaker, James Citon, CEO & co-Founder of Mogreet, will be revealing the secret sauce behind a carefully strategized B2C mobile marketing campaign at dlvr.it’s upcoming Content Marketing Strategies Conference, May 7-9, 2013 at The Claremont Hotel Club …

Filed Under: Content Distribution, Content Marketing, Events Tagged With: content creation, Content Distribution, Content Marketing, Content Marketing Strategies Conference, Content Value, James Citron, Marketing Campaign, MMS, Mobile Content Distribution, Mobile Marketing, Mobile Marketing Campaign, Mogreet, Text Marketing, Text Message Marketing, Text messaging, text messaging marketing

Is Your Marketing Content Scalable?

April 24, 2013 By Debra Garber Leave a Comment

Content marketing has solid roots in marketing departments, while sales teams talk about enablement. Both sides battle to get the right content to the right people at the right time, yet neither takes responsibility for getting it there. Guest speaker, …

Filed Under: Content Marketing, Events Tagged With: B2B Marketing, brand engagement, Business Marketing, Carla Johnson, content management, Content Marketing, Content Marketing Strategies Conference, Content Strategies, Create Content, Integrated Marketing Communications, Manage Content, Managing Marketing, marketing, Marketing Content, Marketing Strategies Conferences, Relationship Marketing, Sales And Marketing, Sales Cycle, sales enablement, Type A Communications

How to make Google+ work hard in social media marketing

April 23, 2013 By Debra Garber 11 Comments

Scott Frangos - Google+ Workshop. Content Marketing Strategies Conference 2013

Guest speaker Scott Frangos, Content Marketing Strategist, Optimizer, Developer & President of WebDirexion LLC, shares his expertise on optimizing Google+ in your daily work through the blog post below. If you want to hear more from Scott, register for his …

Filed Under: Content Marketing, Events Tagged With: B2B Marketers, Content Marketing, content marketing agency, content marketing best practices, Content Marketing Strategies Conference, content marketing strategy, content optimization, google plus, google+, Internet Marketing, Marketers, Marketing Strategy, Scott Frangos, Search Engine Marketing, Search Engine Optimization, SEO, Social Media Marketing, Webdirexion, Webdirexion Llc

How do you create an irresistible brand? Maria Ross responds

April 18, 2013 By Debra Garber

We recently caught up with Maria Ross, Founder of Red Slice, for a Q&A session on the importance of having a clear brand strategy. Maria is a brand strategist who advises entrepreneurs and SMBs on creating irresistible brands. You can …

Filed Under: Content Marketing, Events Tagged With: advertising, Brand, Brand Management, Brand Strategist, Brand Strategy, Content Marketing, content marketing program, Content Marketing Strategies Conference, Create Content, Maria Ross, marketing, Marketing Landscape, Marketing Seo, Marketing Strategies Conferences, Marketing Strategy, Marketing Tactic, Red Slice, ROI

5 Ways to Turn Brand Advocates into a Content Marketing Engine

April 15, 2013 By Debra Garber

Guest speaker Rob Fuggetta, Founder & CEO of Zuberance, will be presenting a case study on “How to super-charge your content marketing efforts via your Brand Advocates,” at dlvr.it’s upcoming Content Marketing Strategies Conference, May 7-9, 2013 at …

Filed Under: Content Marketing, Events Tagged With: brand advocates, Content Marketing, Content Marketing Strategies Conference, content strategy, Customer, influencer marketing, influencers, Marketing Engine, Rob Fuggetta, Satisfied Customers, Your Customers, Zuberance

FREE Webinar: Learn how to create effective content syndication programs

April 9, 2013 By Debra Garber

How-to-Leverage-Earned-&-Owned-Media-to-Create-Effective-Paid-Media-Programs-2

Does your content marketing program subscribe to the belief of “write it and they will come?”

Often times the last mile of content marketing, content amplification, is forgotten or perceived to be too time consuming or expensive.

Join content …

Filed Under: Content Marketing, Events Tagged With: Bill Flitter, content amplification, Content Distribution, Content Marketing, content syndication, Distribution Program, Dlvr.it, Earned & Owned Media, Marketing Content, paid media programs, SEO, Tips And Tricks, Webinar

Transform your sales team into thought leaders with content

April 8, 2013 By Debra Garber

Content Marketing Strategies Conference 2013 Marilyn Cox

Are your sales and marketing strategies aligned? Discover ways to involve sales in the creation of marketing materials to make sure it reflects what they hear during their conversations, and they will actually utilize it. Guest speaker Marilyn Cox, Director …

Filed Under: Content Marketing, Events Tagged With: Cincom Systems, Content Engagement, Content Marketing, Content Marketing Strategies Conference, Content Strategies, content strategy, Content Value, Entrepreneurship, Marilyn Cox, Marketing Analytics, Marketing And Sales, Marketing And Sales Strategies, Marketing Strategy, Sales, Sales And Marketing, Sales And Marketing Strategy, Sales Strategies, Sales Strategy