Social media is now the norm. Everywhere we turn, a high-ranking businessperson, blog, or magazine is pressuring us to replace traditional, “outdated” marketing methods with cutting-edge social media techniques. And without question, there is a lot to be said for social media’s brief yet transformative history. But if you’re like most marketers, you likely use some combination of search, display, and email marketing. These mediums have fueled your business with sales and leads for years. Is it not a bit hasty to suggest that we all ditch these proven mechanisms in favor of Facebook pages and Twitter feeds?

If you’re like most individuals or businesses, building a social graph for your brand might seem like a very inexact science. The advice commonly offered tends to be vague, such as “send out a lot of tweets” or “publish lots…

The classic marketing approach has always been a sort of “go for the jugular” strategy in which companies broadcast a sales message in some public forum and hope that out of the many people who see it, some of them…

dlvr.it is pleased to bring you scheduled posting! You can create and schedule updates for your social networks now, and we’ll post them in the future! It’s like time travel – but without the exotic vehicles, wild-eyed scientists and supersonic…

We’re thrilled to announce dlvr.it now supports Myspace and Status.net! You can now easily deliver your content to Myspace and Status.net and track all your click activity and followers/friends.

To start posting to Myspace and/or Status.net:

1.…

Twitter has moved passed being a place to only comment on Hollywood gossip, joke with friends, and update the world on the nuances of your daily life. As the service skyrocketed in popularity over the past several years, it has…

Social Media. You know you need to be there. But how do you measure social media ROI? How do you know if it is working?

dlvr.it now makes it easy to integrate Google Analytics and Omniture tracking into your…