Research: Tell Before You Sell. A Story Is Worth A Thousand Sales

Consumer want to experience a brand before buying

Man is eminently a storyteller. His search for a purpose, a cause, an ideal, a mission and the like is largely a search for a plot and a pattern in the development of his life story — a story

Master The Four S’s of Social Media Marketing

letter S

Online users do four basic activities. If you concentrate on perfecting and creating a great user-experience around these activities, you will create more customers.

A user’s online activities boil down to four simple things.

1. Scribe
2. Search
3. Subscribe…