Content Marketing

Transform your sales team into thought leaders with content

April 8, 2013 By Debra Garber

Content Marketing Strategies Conference 2013 Marilyn Cox

Are your sales and marketing strategies aligned? Discover ways to involve sales in the creation of marketing materials to make sure it reflects what they hear during their conversations, and they will actually utilize it. Guest speaker Marilyn Cox, Director …

Filed Under: Content Marketing, Events Tagged With: Cincom Systems, Content Engagement, Content Marketing, Content Marketing Strategies Conference, Content Strategies, content strategy, Content Value, Entrepreneurship, Marilyn Cox, Marketing Analytics, Marketing And Sales, Marketing And Sales Strategies, Marketing Strategy, Sales, Sales And Marketing, Sales And Marketing Strategy, Sales Strategies, Sales Strategy

5 tips for content marketing on a shoestring budget

March 27, 2013 By Debra Garber

Hear Keral at the 2013 Content Marketing Strategies Conference

How can you make your content stand out – particularly when you’re up against big brands with deep pockets? Kerala Taylor, Senior Manager, Digital Engagement & Marketing at KaBOOM! is part of our ongoing guest speaker posts highlighting dlvr.it’s upcoming …

Filed Under: Content Marketing, Events Tagged With: 5 Tips, content creation, Content Marketing, Content Marketing Strategies Conference, content optimization, content strategy, Create Content, Deliver Content, Digital Engagement, KaBOOM!, Kerala Taylor, Marketing Budget, Marketing On A Shoestring, Marketing Strategies Conferences, Non profit social media, Shoestring Budget

3 tips to dramatically increase traffic from LinkedIn with content marketing

March 21, 2013 By Debra Garber

Josh Turner 2013 Content Marketing Strategies Conference

Next up in our ongoing guest speaker posts highlighting the 2013 Content Marketing Strategies Conference is Josh Turner, Founder, LinkedSelling. After Josh’s workshop on “Learn how to drive thousands of new visitors to your content via LinkedIn” you …

Filed Under: Content Optimization, Events Tagged With: Business, Content Marketing, Content Marketing Strategies Conference, content optimization, content strategy, Increase Conversions, Increasing Traffic, Josh Turner, Leverage, LinkedIn, LinkedSelling, LinkedUniversity, Reach Prospects

Learn how to increase website traffic and sales with a well planned content strategy

March 19, 2013 By Debra Garber

2013 Content Marketing Strategies Conference

Our next Content Marketing Strategies Conference speaker is Lindy Roux, Principal Content Strategist at Siteworx. Lindy’s session on “Learning how to develop a user-centric content strategy that drives engagement across multiple channels” will dive deep into creating content …

Filed Under: Content Marketing, Events Tagged With: Content Guidelines, Content Marketing, Content Owners, Content Strategies, content strategy, Customer experience, Customer Experience Management, Lindy Roux, Siteworx, Strategy, User Centric, Usercentric, Website Design

What content marketing tactic drives the best ROI?

March 13, 2013 By Bill Flitter

Featured Articles Deliver the Best ROI

Videos, Infographics, Whitepapers; so many different types of content to create in so little time with limited resources. Looking for one content marketing tactic that can drive the best ROI? According to a study by CopyPress, look no further …

Filed Under: Content Marketing Tagged With: branded content, Content Marketing, content marketing ROI, Content Type, David McInnis, Feature Articles, Featured Articles, marketing, Marketing Strategy, Marketing Tactic, News Marketing, Public Relations, Research

Guest Post: Arnie Kuenn on The Convergence of Content Marketing and SEO

March 12, 2013 By Debra Garber

Arnie Kuenn Speaking at the Content Marketing Strategies Conference 2013

Over the next few weeks, we will be featuring our panel of expert speakers in a series of blog posts highlighting their passion and thought leadership on all things content marketing. First up is Arnie Kuenn, President of Vertical Measures. …

Filed Under: Content Marketing, Events Tagged With: Arnie Kuenn, Content Marketing, Content Marketing Strategies Conference, Google Search, PANDA, Search marketing, SEO, Vertical Measures

Get more traffic from Twitter in 3 easy steps

March 5, 2013 By Bill Flitter

Who doesn’t want more traffic from their content shared on Twitter? The average click through rate on a link shared on Twitter is 1.7% with 1.3 retweets. The beautiful thing is its simplicity. Twitter makes it easy to see big …

Filed Under: Content Distribution, Featured, How To Tagged With: 3 Easy Steps, Content Distribution, Content Marketing, Content Sharing, Hashtag, hashtags, Increasing Traffic, More Traffic, optimization, Social Media, Traffic, Twitter, Twitter Cards, Twitter Usage