Is Your Marketing Content Scalable?

Carla Johnson Content Marketing Strategies Conference 2013

Content marketing has solid roots in marketing departments, while sales teams talk about enablement. Both sides battle to get the right content to the right people at the right time, yet neither takes responsibility for getting it there. Guest speaker, …

Transform your sales team into thought leaders with content

Content Marketing Strategies Conference 2013 Marilyn Cox

Are your sales and marketing strategies aligned? Discover ways to involve sales in the creation of marketing materials to make sure it reflects what they hear during their conversations, and they will actually utilize it. Guest speaker Marilyn Cox, Director …

Learn how to increase website traffic and sales with a well planned content strategy

2013 Content Marketing Strategies Conference

Our next Content Marketing Strategies Conference speaker is Lindy Roux, Principal Content Strategist at Siteworx.  Lindy’s session on “Learning how to develop a user-centric content strategy that drives engagement across multiple channels” will dive deep into creating content …

What do you love about Content Marketing? Jeremy Frank responds…

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Next up in our ongoing series on what the experts love about content marketing, we caught up with Jeremy Frank, Product Marketing Manager at ServiceMax, to discuss content marketing.  You can hear Jeremy speak on content marketing ROI at dlvr.it’s …

What do you love about Content Marketing? Heather Meza from Cisco responds…

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As part of our ongoing series on what the experts love about content marketing, we caught up with Heather Meza, Head of Digital Media Solutions Center of Expertise for Cisco Services Marketing & Communications. Heather is a high-energy and enthusiastic …